Who is Counseling For?​

Everyone faces a variety of pressures and problems in day-to-day living. At times, these issues can interfere with healthy functioning in personal life, school, work, and relationships. There are some who may view seeking help as a sign of weakness, but we see it as an indication of strength. It is our opinion that people who seek help are able to not only overcome their current challenges, but they also grow, learn and are prepared to overcome future challenges much more easily. Counseling and Coaching can be an effective way to work through your unique situation with a caring professional trained to help overcome these problems in a safe and confidential environment.

What are the Benefits of Therapy?

Based upon clients’ growth as well as documented research, there are a number of benefits to therapy. Therapy or counseling gives the individual, couple or family an opportunity to get “unstuck”. People are able to talk about their problems in a safe and confidential environment and allow feelings to be expressed while problems are often solved. Therapy brings about an increase in self-awareness and develops insight that allows a better understanding of thoughts, feelings, and behaviors of individuals and the systems that they work within. Ultimately, therapy can lead to an increase in coping skills, self-confidence, and productivity as well as improvement in health and overall well-being.

What is Your Approach to Therapy?

The counseling style and philosophy at Impact focuses on building a partnership with the client. This partnership is based on mutual respect with the acknowledgement that the client is the expert of his or her life. Our job is to provide the client with insight and coping skills, as well as challenge him/her to recognize how they see and interact with the world. In addition, we  guide our clients in understanding what they can and cannot control about themselves, their environment and personal relationships.

The theoretical orientation that Dr. Williams and others at Impact adhere to as therapists is Cognitive Behavioral Therapy (CBT). Cognitive Behavioral therapy is based on the idea that our thoughts cause our feelings and behaviors, not external things, like people, situations, and events. The primary goal of CBT is to teach a client how certain thinking patterns are causing psychological/emotional difficulties and how to manage connections between stressful situations and habitual reactions. Our role is to listen, teach, and encourage, while the client's role is to express concerns, learn and implement what they have learned.  We seek to learn what clients want out of life (their goals) and then help clients achieve those goals. CBT is not just “talk therapy"; though we will participate in talk therapy, what is unique in our counseling sessions is that it will be structured and will require you to work in session. In other words, together we will be working on new ways to think and view yourself, your issues, and relationships that can lead to long term change. To reinforce the work we do in session, homework may be assigned in order to continue growing in between sessions.  

How Much Does Therapy Cost?

Counseling fees are typical for the level of training, experience and specialization available. Insurance will defray the costs. Although counseling can get expensive over time, it is a worthy investment in your overall health. A sliding scale is available based upon financial need and income.

What Can I Expect in the First Session?

For those who have never experienced counseling, the initial process can seem overwhelming. 

We ask you to arrive 15 minutes early. It is recommended that you fill out intake forms prior to your appointment. We have made them available for you to print, please bring the completed forms to the first session. Your first visit will consist of establishing a therapeutic relationship. This will include encouragement to share what has brought you to therapy, as well as the opportunity to tell your story. For adolescents, an hour and a half initial session is necessary as the first 30 minutes are spent with the parents or guardians to gather personal history and clinical information.

Because therapy is a joint venture between therapist and client, we work together to identify problems, develop goals and work towards ultimate health and healing.


Services may be covered in full or in part by your health insurance or employee benefit plan. Please check your coverage carefully by asking the following questions: 

  • Do I have mental health insurance benefits?

  • What is my deductible and has it been met?

  • How many sessions per year does my health insurance cover?

  • What is the coverage amount per therapy session?

  • Is approval required from my primary care physician?

Impact Counseling, Coaching and Consulting, LLC accepts the following insurances although the Coaching and Consulting services are generally not covered by insurance.   

  • Aetna

  • Aetna EAP

  • Anthem Healthkeepers Plus

  • Anthem VA

  • CIGNA Behavioral

  • Cigna EAP

  • Cigna Medical

  • Magellan Behavioral VA

  • Medicare Part B VA

  • Optima Health Plan

  • VA Premier

If you are still unsure whether or not our services can be covered by your insurance fill out the form below and we will let you know the extent of your coverage.



Fill out this form if you are unsure whether or not our services can be covered by your insurance provider. 

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